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Facebook Pushes Into Audio to Compete With Clubhouse, Twitter

  • Social network will launch audio rooms, new podcast feature
  • Company’s strategy includes letting creators make money
Key Speakers At The F8 Facebook Developer Conference
Photographer: David Paul Morris/Bloomberg

Facebook Inc. is moving more aggressively into audio products, trying to compete with rivals such as Twitter Inc. and popular upstart Clubhouse.

The social network on Monday is building a series of new audio-focused products, including virtual rooms where users can host live discussions, and a feature called “soundbites” that lets users post short audio snippets to their feed like they would a photo or video, according to Fidji Simo, head of the Menlo Park, California-based company’s main service.