Skip to content
Subscriber Only

Apple’s New Privacy Zeal Is a Threat to Small App Developers

  • Company’s ad tracking change an ‘atomic bomb,’ Tenko CEO says
  • Apple says consumers should be able to chose how data is used
Underworld Football Manager
Underworld Football ManagerSource: Tenko Games

Adam Jaffe’s mobile game jostles daily with nearly a million others in Apple Inc.’s App Store to lure users -- and ideally some willing to spend real-world cash to boost their odds of victory.

Now the Tenko Games CEO’s ability to entice those lucrative players is about to dwindle.