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Dior Demand in China Gives LVMH a $10 Billion Covid-Proof Boost

  • Asia remains fashion houses’ lifeline amid travel disruptions
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Dior's ready-to-wear collection by Creative Director Maria Grazia Chiuri.
Dior's ready-to-wear collection by Creative Director Maria Grazia Chiuri.Source: Dior SA
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If evidence were needed of how far China has moved beyond the pandemic, perhaps the strongest was the scene at Christian Dior’s fall fashion show earlier this week at an art museum in Shanghai.

The 750 guests lined the catwalk to watch models strutting to disco tunes, one in a sequin jumpsuit, another in a bright pink dress, as Creative Director Maria Grazia Chiuri’s collection was live-streamed around the world. Those inside weren’t even wearing masks.