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Startup Backed by Former McDonald's CEO Survives 85% Sales Drop

A steep decline in revenue pushed Farmer’s Fridge to expand to delivery, aided by a $40 million funding round and two relief loans.

After sales to offices and colleges collapsed, Farmer’s Fridge started a direct-to-consumer business.

After sales to offices and colleges collapsed, Farmer’s Fridge started a direct-to-consumer business.

Source: Farmer’s Fridge
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Farmer’s Fridge looked headed for disaster when Covid-19 hit the U.S.

The venture-capital-backed firm had its refrigerated vending machines—stocked with its pesto pastas bowls and other healthy options—located in the offices, college campuses and airports that were deserted during the pandemic. Sales collapsed at the 200-person company, which had been expanding.