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SeaWorld Says It’s OK to Have Fun Again

The amusement park company is entering its busy season, and Wall Street has high expectations, estimating revenue to grow 1,300% this quarter. 

SeaWorld Orlando (above) and other locations are open and trying to lure back visitors.

SeaWorld Orlando (above) and other locations are open and trying to lure back visitors.

Photographer: Zack Wittman/Bloomberg

James Geiser has had a tough job the past six months: He runs marketing for SeaWorld.

Anyone working in advertising during the Covid-19 pandemic had to drastically recalibrate. That proved especially true for Geiser when he joined SeaWorld Entertainment Inc.—owner of the SeaWorld and Busch Gardens amusement parks—in October.