Skip to content
Subscriber Only

Amazon Explored Opening Home Goods, Electronics Discount Stores

The proposal was being actively discussed before the pandemic and would let the company offload unsold inventory at steep price reductions.

Operations Inside An Inc. Fulfillment Center On Cyber Monday
Photographer: David Williams/Bloomberg Inc. has explored opening discount retail stores selling a mix of home goods and electronics, a potentially significant expansion of the company’s growing portfolio of brick-and-mortar locations.

The outlets would carry unsold inventory sitting in Amazon’s warehouses at steep discounts, according to two people familiar with the plans. The company has considered opening permanent stores, as well as pop-up locations in malls or parking lots, said the people. The plans were preliminary and under discussion last year, but the pandemic and new Fresh grocery chain forced many employees to focus on day-to-day operations.