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From Family Kitchen to the World: Plant-Based Startup Expands

  • Livekindly Collective gets $335 million to fund global growth
  • Investors include TPG’s The Rise Fund and Rabobank Group
Livekindly Collective’s Oumph! plant-based meat products.
Livekindly Collective’s Oumph! plant-based meat products.Source: Livekindly Collective
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Fake meat’s move from urban eateries and vegan kitchens to the mass consumer market is accelerating as investors increase their bets on the alternative-protein industry.

Livekindly Collective, a group of plant-based protein brands plus a media platform, has just raised $335 million, making it one of the sector’s highest funded startups. It wants to use that firepower to boost its global presence by making acquisitions and expanding into the U.S. and China.