Apple Loses Bid to Stop Swatch Using Jobs’s ‘One More Thing’ Cue
- Judge said Swatch hadn’t overstepped the mark using phrase
- Apple didn’t give example of any alleged Swatch parody: judge
Steve Jobs at the Apple Worldwide Developers Conference 2011.
Photographer: David Paul Morris/Bloomberg
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“One more thing,” Steve Jobs would say at the end of many an Apple Inc. keynote, giving his cue for announcing a surprise new product.
But Apple can’t keep its founder’s turn of phrase for itself, a London judge ruled Monday as he sided with Swiss watchmaker Swatch Group AG in a long-running dispute over trademarks.