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Apple Considers Launching Rugged Watch for Extreme Sports

  • Company discusses new model to target different watch buyers
  • Device may debut later in 2021 or 2022 at the earliest
Bloomberg business news
Apple may make a more rugged watch. Mark Gurman reports.Source: Bloomberg)

Apple Inc. is considering launching an Apple Watch with a rugged casing aimed at athletes, hikers and others who use the device in more extreme environments, according to people familiar with the matter.

The Cupertino, California-based technology giant has internally discussed introducing such a Watch variation later in 2021 or 2022 at the earliest, said the people, who asked not to be identified discussing private matters.