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New York Times Sells NFT Column in an Auction for $560,000

  • ‘Why can’t a journalist join the NFT party?’ columnist writes
  • Publisher plans to donate proceeds from the sale to charity
Photographer: Tiffany Hagler-Geard/Bloomberg

The New York Times sold an article tied to an NFT, or nonfungible token, for about $560,000, another sign of the red-hot market for digital collectibles.

“Buy This Column on the Blockchain!” from Times journalist Kevin Roose was turned into an NFT and auctioned off on the open market, with the proceeds going to the newspaper’s Neediest Cases Fund, which supports charitable causes.