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Ag-Tech Startup Indigo Slims Down as CEO Gears for Green Future

  • Company has reduced its service offerings by half, CEO says
  • It will now focus on its carbon and grain-trading platforms
Updated on

Indigo Ag Inc., a startup trying to take traditional crop trading onto digital platforms, is slimming down and narrowing its focus as its new boss prepares for a green future in agriculture.

The Boston-based company will concentrate its efforts on its grain-trading platform and its new carbon business, Chief Executive Officer Ron Hovsepian said in his first interview since taking the top post in September. That’s meant reducing the company’s offerings by half and naming a slew of new executives including a finance leader and a chief digital officer.