G-Shock Broke Its Own Rules to Create a New Hit Watch

Originally published by Yu Sekiguchi on Hodinkee.

Iconic designs abound in the world of luxury watches, and the octagonal motif – as made famous by the Audemars Piguet Royal Oak and your neighborhood stop sign – has driven a number of recent hits. The smash G-Shock GA-2100, which costs about a hundred bucks, has earned the nickname "CasiOak" after its octagonal shape. The nickname originated with Steven Davila on the Scottish Watches Facebook Group. Was the resemblance intentional? Let's find out.