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Apple Dodges French Antitrust Order on Ad Rules Amid Probe

  • French authority will probe if Apple applies ad rules unfairly
  • Regulators reject advertisers’ call to halt iOS changes
In this photo illustration the iOS 14 logo of the iOS mobile

Photographer: SOPA Images/Getty Images

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Apple Inc. dodged a French freeze on planned changes to the way it collects iPhone users’ data -- but faces an in-depth probe into whether the measures will harm advertisers.

While Apple’s app tracking transparency in the forthcoming iOS 14 software update doesn’t seem to be unfair or abusive, the French Competition Authority will examine whether the company applied less stringent rules to itself than to other services, the regulator said on Wednesday.