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Fox’s Tubi Made Millions With Reruns. Now It Wants Original Programming

Free streaming services increase their ambitions after growing like weeds during pandemic

Fox’s Tubi service has used shows like “The Masked Singer” to attract viewers. Now it’s working on original content.

Fox’s Tubi service has used shows like “The Masked Singer” to attract viewers. Now it’s working on original content.

Photographer: Fox/Fox Image Collection

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Fox Corp.’s free streaming service Tubi, which has attracted millions of users with a mix of old movies and reruns, plans to start funding original programs — a sign of its mounting ambitions after a year of record growth.

Tubi will start off by focusing on original movies, but has discussed spending as much as $4 million an episode on new TV series, according to people familiar with the plans. The company is still talking to advertisers about partnerships for its first slate of programs, said the people, who asked not to be identified because plans haven’t been announced.