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Facebook to Run More Ads on Shorter Videos to Chase TikTok

  • Social-media giant targets clips as short as one minute
  • More social media companies are starting new revenue models

Facebook Inc. plans to run more advertising on shorter videos, part of a broader push to attract popular social-media influencers and compete with TikTok.

The Menlo Park, California-based company said ads will appear on clips as short as one minute. Previously, only videos at least three minutes long were eligible, according to a blog post Thursday. Facebook is also expanding eligibility criteria to include popular creators who primarily record live or short videos.