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Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall

  • Magna, Foxconn seen as main contenders for vehicle partnership
  • Automakers reluctant to support new, disruptive industry rival
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Apple is in talks to buy sensor technology for its driverless vehicle project, according to sources (Source: Quicktake)

Apple Inc. has a tried-and-true approach to launching new products: The company designs in-house, sources its own components, and works with a contract manufacturer to assemble it for sale.

As the tech giant plots a foray into the car market, it could adopt a similar strategy -- working with a lesser-known contract manufacturer -- after talks with some brand name automakers stalled.