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Manhattan’s Real Estate Agents Take Up TikTok to Find Renters

  • Video app helps fill apartments in pandemic-battered market
  • Clients can sign leases without ever seeing units in person
Madison Sutton films a virtual showing.
Madison Sutton films a virtual showing.Photographer: Katherine Bowen

TikTok isn’t just a platform for dance videos and investment advice. It’s also a place to hawk Manhattan apartments.

New York real estate professionals are turning to the booming social media app to find tenants in a market where units are piling up amid near-record vacancies. For some, the 60-second videos have changed their jobs completely.