Sergei Lomakin and Artem Khachatryan made their fortunes selling goods for $3.40 or less.
Their Fix Price Group Ltd., founded in 2007 to provide basic goods at predictable, cheap prices, quickly became a hit among Russian consumers and attracted a Goldman Sachs Group Inc. investment last year. It’s now the nation’s biggest dollar-store retailer, and its initial public offering in Moscow and London is proving just as popular among investors. The company priced 178 million global depositary receipts at the top of a marketed range.
