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Crypto Lender’s Wall Street Ascent Is Born of Wife’s Frustration

  • BlockFi has seen its assets and revenue skyrocket in past year
  • Co-founder Prince set up firm after wife tired of crypto talk

As Bitcoin’s recent surge cracked the financial world’s resistance to virtual currencies, few were better positioned to profit than Zac Prince. BlockFi, the lending startup he co-founded, added $13 billion in assets and partnered with Visa Inc. and Fidelity Investments to help their clients with crypto too.

He can thank his wife and a skeptical mortgage lender.