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Crypto Lender’s Wall Street Ascent Is Born of Wife’s Frustration

  • BlockFi has seen its assets and revenue skyrocket in past year
  • Co-founder Prince set up firm after wife tired of crypto talk
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As Bitcoin’s recent surge cracked the financial world’s resistance to virtual currencies, few were better positioned to profit than Zac Prince. BlockFi, the lending startup he co-founded, added $13 billion in assets and partnered with Visa Inc. and Fidelity Investments to help their clients with crypto too.

He can thank his wife and a skeptical mortgage lender.