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Roblox Looks to Expand Its Tween Empire to Middle-Aged Workers

  • The company is planning a direct listing for around March 10
  • Goal is to appeal to ‘people who are six to 60,’ Roblox says
Online Video-Game Company Roblox Plans IPO
Photographer: Gabby Jones/Bloomberg

Roblox Corp., which built its reputation on games for tweens, thinks it can win over middle-aged workers.

During the company’s first investor day Friday, Roblox said it wants to turn its gaming platform into a place where workers can meet up and collaborate -- potentially opening up a big new growth opportunity. For the past few months, the company has been holding its own all-hands meetings in Roblox. It also hosted its holiday party there, letting staff play games or hang out at a virtual bar.