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Zillow’s Price Estimates Are Now Cash Offers in Homebuying Push

  • Listings giant puts money behind controversial valuation tool
  • Shares are riding high during pandemic-driven housing boom
Bloomberg business news
WATCH: Zillow Chief Analytics Officer Stan Humphries speaks with Bloomberg Television.”(Source: Bloomberg)

For years, Zillow Group Inc. has titillated homeowners, prospective buyers and the voyeuristic public by estimating the value of tens of millions of U.S. homes and publishing the results.

Now the real estate giant is putting cash behind its number-crunching, turning its often controversial “Zestimates” into offers to buy homes.