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Facebook’s New Campaign Defends Targeted Advertising Business

  • Company to promote its practice on television, radio and web
  • Social media network fighting with Apple over privacy issues
Photographer: Johannes Berg/Bloomberg

Facebook Inc. launched a new marketing effort to promote targeted advertising, its core business model, which has been the center of a clash over privacy between the social network and Apple Inc.

The campaign defends targeted advertising as beneficial to small businesses with tiny budgets and niche clientele, especially while the Covid outbreak has forced many retail stores to close and pushed consumers online. Facebook will run ads featuring clients on the web, radio and during TV programs like “Good Morning America” and the Golden Globes awards show.