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BMW Seen as Ideal Match for Apple as Car Manufacturing Partner

BMW AG Showroom Ahead Of Automaker's Earnings
Photographer: Peter Juelich/Bloomberg

BMW AG could make for a strong ally for Apple Inc. that would pair its car project with leading innovation and manufacturing know-how, according to Sanford C. Bernstein analysts.

Apple’s secretive plans for a car have lit up parts of the global car industry in recent months, after the iPhone maker’s project regained momentum with new hires and talks with potential partners. While discussions have focused on Asian carmakers including Hyundai Motor Co., it’s not the first time BMW’s name has entered the mix.