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Disney Adds R-Rated Movies, Biker Gangs in Europe Streaming Push

  • ‘Grey’s Anatomy’ and ‘Sons of Anarchy’ come with higher price
  • Entertainment giant trails Netflix and Amazon on the continent
Disney Rallies After Streaming Surge Helps It Top Estimates
Photographer: Gabby Jones/Bloomberg

The launch of the Disney+ streaming service in Europe last March didn’t get off to the most auspicious start. The company had to cancel a live event in London featuring some of its stars as the coronavirus marched across the globe.

But with people on lockdown from Aberdeen to Zurich, consumers soon found themselves watching even more movies and TV shows. Now, nearly a year after the product’s European debut, Walt Disney Co. is introducing a new brand, Star, which will feature more viewing options for adults -- and a higher price for everyone using the Disney+ service.