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‘Everyone’s Here’: Microstate Is Unlikely Hub for YouTube Stars

  • Influencers are moving to Andorra partly due to low taxes
  • Exodus is causing growing indignation back home in Spain
Andorra la Vella city.
Andorra la Vella city.Photographer: Mlenny/iStock/Getty Images

A tiny, isolated nation in the Pyrenees is turning into a creative hub for some of Spain’s biggest social media stars.

YouTubers are flocking to Andorra, a principality of 77,000 people that’s best known as a haven for wealthy bankers, sports stars and tax-free shopping. Their arrival is a boost for an economy threatened by a declining population and the impact of climate change on its skiing industry.