Top Fertilizer Maker Eyes Higher Prices Outside China and India

Nutrien Ltd., the world’s biggest fertilizer company, is making the most of soaring potash demand this year by targeting sales where it’ll get the highest prices -- all while trying to maintain relationships with longtime customers who will likely pay less.

The company is still negotiating potash supply agreements with China and India, countries they plan on supplying long term. But prices are lower there than in other parts of the world. While Nutrien wants to ensure good relationships with those two buyers, it has to place its product where the biggest profits are, Chief Executive Officer Chuck Magro said in an interview Thursday.