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Applebee’s Owner Says It Found Formula to Stand Out on UberEats

Flamin’ Hot Cheetos-flavored wings, waffle fries and honey BBQ bone-in wings.
Flamin’ Hot Cheetos-flavored wings, waffle fries and honey BBQ bone-in wings.Source: Dine Brands Inc.

Goodbye Neighborhood Wings. Hello Flamin’ Hot Cheetos-flavored wings.

Dine Brands Global Inc., the owner of Applebee’s and IHOP, is winding down its initial ghost-kitchen brand and replacing it with Cosmic Wings, a concept that the company says will better stand out on the UberEats delivery app. It will offer normal and boneless wings and waffle fries with different flavors, and at prices that are generally lower than the previous offerings.