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Spotify Veteran Troy Carter Joins SoundCloud Board to Boost Indie Acts

The music executive will advise the CEO of the European streaming company.

SoundCloud — Photographer: Andrew Harrer/Bloomberg

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February 10, 2021, 1:00 PM UTC

Troy Carter helped turn Spotify Technology SA into the world’s largest paid music service. Now he’s hoping for an encore at another European music company.

Carter is joining the board of SoundCloud Ltd., a German music service with 175 million users. He’ll also advise the company and its new chief executive officer, Michael Weissman.