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L Catterton Inches Ahead in $5 Billion Birkenstock Bidding

  • Birkenstock family focused on talks with LVMH-backed investor
  • Owners prefer L Catterton’s consumer focus, Asia network
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L Catterton, the private equity firm backed by luxury French fashion house LVMH, is starting to pull ahead in the bidding for iconic German sandal maker Birkenstock, people with knowledge of the matter said.

Birkenstock’s owners are currently focusing on negotiations with L Catterton as they prefer the investment firm’s track record buying and expanding family-backed consumer brands, according to the people. They also see the potential to grow in Asia with L Catterton’s network in the region, the people said, asking not to be identified because the information is private.