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Robinhood Traders Bash the App But Just Can’t Leave It

Investors are discovering that it’s not easy to switch, reminiscent of how Facebook and Apple iPhone users have struggled to quit those platforms.

GameStop Pares Rally To Double Digits As Retail Traders Pile In
Photographer: Tiffany Hagler-Geard/Bloomberg

Being cast as a villain in the Reddit-fueled GameStop trading saga is doing little to damage Robinhood’s popularity.

The no-fee brokerage app has continued to lead industry downloads, defying expectations that a user exodus would follow the howls of anger that greeted its move to block purchases of some hot stocks last week. Robinhood Markets will make a bid to capitalize even more on the trading mania this Sunday, when it’ll run a Super Bowl ad that tells potential customers “You don't need to become an investor, you were born one.”