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Hotels Aim to Goose Demand With Rooms That Look Like Netflix Sets

If The Queen’s Gambit could put a run on chess boards, could it also inspire travel? 

The Harmon Room

The Harmon Room

Source: 21c Museum Hotels

The U.S. hotel industry closed 2020 with a whopping 1 billion empty rooms for the year—but the 21C hotel in Lexington, Ky., has an idea to keep at least one of its 88 accommodations off that list.

Taking inspiration from its hometown’s prominent role in the Netflix series The Queen’s Gambit—which has netted more than 62 million viewers—the hotel redesigned one of its rooms in honor of the show’s protagonist chess savant, Beth Harmon.