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WWE Streaming Shake-Up Highlights Challenges for Niche Services

  • Analysts predict streaming market will consolidate like cable
  • Online network gives up solo effort to work with NBCUniversal
The WWE Crown Jewel pay-per-view event in 2019.
The WWE Crown Jewel pay-per-view event in 2019.Fayez Nureldine/AFP/Getty Images

In the streaming business, it’s not easy being niche.

Smaller online-video services aimed at narrow audiences are being swallowed by larger ones or shutting down, a sign that the streaming market is consolidating around a few big players -- just as cable TV did decades ago.