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Jessica Alba’s Honest Co. Files Confidentially for IPO

  • Company seeking valuation of about $2 billion in IPO
  • Had earlier been exploring potential sale at $1 billion
Actress Jessica Alba, co-founder of The Honest Co.

Actress Jessica Alba, co-founder of The Honest Co.

Photographer: Patrick T. Fallon/Bloomberg
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The Honest Co., a baby and beauty products company co-founded by actress Jessica Alba, is preparing to go public, according to people familiar with the matter.

The Los Angeles-based company backed by L Catterton is preparing to file confidentially for an initial public offering with the U.S. Securities and Exchange Commission as soon as Friday, said the people, who asked to not be identified because the matter isn’t public.