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HBO Max Gains Traction After ‘Wonder Woman’ Premiere, Roku Deal

  • About 17.2 million people have activated HBO Max since May
  • Christmas debut of ‘Wonder Woman’ boosts fledgling platform
“Wonder Woman 1984”

“Wonder Woman 1984”

Source: Warner Bros.

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AT&T Inc.’s HBO Max saw a boost in subscribers last quarter after reaching a key distribution deal with Roku Inc. and carrying the premiere of “Wonder Woman 1984.”

About 17.2 million people had activated their HBO Max accounts at the end of the fourth quarter, AT&T said Wednesday. That’s up from 8.6 million at the end of the third quarter and 4.1 million after its first month.