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Apple Mulls Podcast Subscription Service to Chase Spotify

  • The technology giant has discussed the plan with partners
  • Apple has had hands-off approach to industry it helped create
Updated on

Apple Inc. is working on adding a subscription service to its podcasting business in 2021, part of a broader push that has included funding new original programs, according to people familiar with the matter.

Apple has discussed the plan to create a subscription service with its partners, said the people, who asked not to be identified because of nondisclosure agreements. The company also has talked about stepping up funding for new shows and marketing, the people said.