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Amazon Plans to Bid for Italy’s Top Soccer TV Rights

  • Serie A league seeks $4.2 billion for next three seasons
  • The tournament is home to players such as Cristiano Ronaldo
   
Photographer: Gabriele Maltinti/Getty Images

Amazon.com Inc. is planning to bid for Italy’s Serie A TV rights, putting it in competition with Comcast Corp.’s Sky to broadcast one of world’s biggest soccer tournaments, according to people familiar with the matter.

The Seattle-based e-commerce giant plans to bid for streaming rights that would be used by its Prime Video unit, said the people, who asked not to be identified because the deliberations aren’t public. The league set a Jan. 26 deadline to sell rights to the next three seasons, seeking at least 1.15 billion euros ($1.4 billion) apiece, according to the people.