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The New Genesis GV80 SUV Isn’t Sexy, But It Is Luxury Enough

Hyundai’s upstart brand finds an entry point into the most competitive automotive segment today.

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Source: Genesis

A scant four years after its birth, Hyundai’s luxury division has produced its first SUV. (If you wonder why I say scant, consider it took BMW 15 years to produce the X5 after Jeep debuted the Cherokee, the first modern SUV, in 1984; Porsche took a further three years, with its Cayenne coming in 2002.) 

The 2021 Genesis GV80 offers an elegant exterior design, user-friendly electronics, and a thoughtfully appointed interior cabin with seating for up to seven. With a price range of $48,900 for the base model to $59,150 for the highest trim level, the GV80 is a welcome addition to the most competitive automotive segment in America today—that of premium and luxury SUVs.