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Pursuits
Year End

The Automakers That Have Won Big or Lost Ground Going Into 2021

Car sales in the U.S. were down but not entirely out—and some manufacturers could even come out of the pandemic stronger than ever.

The 2021 Ford Bronco.

The 2021 Ford Bronco.

Source: Ford

If you asked automakers in April or May about the outlook for the rest of 2020, answers would have been grim.

Plants around the world were shut down, production stalled, workers were furloughed, sales plummeted, and billions of dollars were lost. Early estimates from IHS Markit had yearend U.S. sales barely cresting 12 million new vehicles.