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Elon Musk Has Made Millionaires Out of His Most Loyal Fans

They bought Tesla shares early and kept the faith. After a dizzying year, with the stock up more than 700%, is it time to cash in?

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Elon Musk Keeps Making Millionaires Out of Tesla Fans
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Brandon Smith does not own one of Tesla Inc.’s sleek electric cars. In the small town south of Milwaukee where he lives, even seeing one on the road is rare.

But in late June 2017, Smith poured $10,000 of savings into Tesla’s stock. He said it was the first time he’d ever invested in a company. That was just the start. Each paycheck, Smith, a video producer, would pay his bills and then buy additional shares with the rest, ultimately putting about $90,000 into the volatile stock.