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Facebook Attacks Apple Software Changes in Newspaper Ads

  • Ads criticize Apple’s plan to require opt-in for ad tracking
  • Facebook placed ads in the NYT, WSJ and Washington Post
In this photo illustration the iOS 14 logo of the iOS mobile

Photographer: SOPA Images/Getty Images

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Facebook Inc. lashed out at Apple Inc. in a series of full-page newspaper ads, claiming the iPhone maker’s coming mobile software changes around data gathering and targeted advertising are bad for small businesses.

The ads, which ran Wednesday in the New York Times, Wall Street Journal and Washington Post, carried the headline “We’re standing up to Apple for small businesses everywhere.” They home in on upcoming changes to Apple’s iOS 14 operating system that will curb the ability of companies like Facebook to gather data about users and ply them with targeted advertising.