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Facebook Building Cameo-Inspired Tool to Let Fans Pay Celebrities for Face Time

  • New product ‘Super’ is still being tested at social network
  • Facebook is developing more video features during the pandemic

Facebook Inc. is building a new video product that will let people pay content creators or celebrities for the chance to interact with them during a live broadcast.

The tool, called Super, will let creators, entrepreneurs or celebrities host live, interactive video events. Viewers can tip creators by buying them digital gifts, or pay to “appear” alongside a creator during the livestream to ask a question or take a selfie, according to a person familiar with the new feature, who spoke on the condition of anonymity because the product hasn’t been announced publicly. Creators will also be able to sell merchandise or other products alongside the livestream.