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Blackstone’s Next Product May Be Data From Companies It Buys

  • Firm calls effort exploratory, underscores privacy protections
  • Asset managers seek ways to repackage ‘lightning in a bottle’
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With companies in industries from health care to battery storage in its portfolio, Blackstone Group Inc.’s massive buyout unit has a unique view into the economy. Soon it may offer peeks to outsiders willing to pay.

The largest U.S. manager of private equity funds is preparing to package and sell data from companies it acquires in future deals, turning insights that Wall Street powerhouses usually guard closely into a new revenue stream. Customers could range from hedge funds in search of a trading edge to corporations seeking to hone their own operations.