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A Day Trader’s Side Hustle Is Turning Volatile Stocks Into Artworks

Gladys Estolas’s data-driven landscapes have gained a following in finance

The prices of Amazon.com, J.C. Penney, and Macy’s inspired this image.

The prices of Amazon.com, J.C. Penney, and Macy’s inspired this image.

Courtesy of Stoxart

Like many Americans, Gladys Estolas began trading stocks on the Robinhood app when the pandemic descended this year and kept her stuck at home. Estolas, who majored in graphic design at college, drew illustrations on her stock charts to show her husband the scenery she saw within the price lines. After one of Estolas’s creations went viral on Reddit in August, she turned her new hobby into a side hustle called Stoxart—and now she says she’s earned more from selling her illustrations than from day-trading. (She sells her pre-made prints for $45 to $180 apiece, while commissions can cost anywhere from $800 to $1,150.) Estolas, 34, spoke with Bloomberg News in October and December from her home in Portland, Oregon.

How did Stoxart begin?