Skip to content
Subscriber Only

Hedge Fund Startup Turns to Crowdsourcing to Pick Top Trades

  • Will Potts will use Moneyball-style tactics at his hedge fund
  • Hard to keep staff as big rivals are on hiring spree
RF markets mobile phone
Photographer: xijian/Getty Images

As industry giants sweep up hedge-fund talent, a startup led by former Ivaldi Capital chief Will Potts is turning to crowdsourcing for investment ideas.

Potts plans to start a hedge fund at his London-based firm Higher Park in March with more than $100 million. Unlike his previous company, where he ran a team of money managers to invest as much as $3.5 billion, he is banking on a tech platform using reams of data to identify winning bets from seasoned and aspiring traders.