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France’s Versailles Palace Gets Another Revolution, On TikTok

  • Old institutions are still wary of joining the viral video app
  • The plan is not to have a plan, says one Versailles manager
The Hall of Mirrors at the Versailles Palace near Paris.

The Hall of Mirrors at the Versailles Palace near Paris.

Photographer: Martin Bureau/AFP/Getty Images

France’s Versailles Palace has taken its first careful steps on TikTok to get more young people through its doors when it emerges from lockdown.

The vast former home of France’s kings is one of many venerable institutions grappling with how to reach the social media platform’s predominantly young users when most of them use it to share pranks, challenges and dance moves.