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Online Makes Big Inroad Over Thanksgiving Shopping Period: Chart

The Thanksgiving shopping period confirmed what many following the U.S. retail industry predicted: a move toward online purchases amid surging coronavirus cases. The breakdown between in-store and online segments showed the latter’s share of spending for the Thursday-to-Monday period grew more than eight percentage points to 35.2% from last year, the most in Numerator figures to 2014. The consumer-data researcher found Inc. to be the biggest beneficiary, accounting for 17.8% of total outlays.