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Wendy’s to Open 250 Cloud Kitchens in India as Virus Hits

  • U.S. chain to partner with Rebel Foods for about 250 locations
  • Wendy’s aims to acclerate its expansion in the country
A Rebel Foods cloud kitchen in Mumbai.
A Rebel Foods cloud kitchen in Mumbai.Photographer: Dhiraj Singh/Bloomberg
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Wendy’s Co. has struck a deal with India’s Rebel Foods to open about 250 so-called cloud kitchens across the country, one of the most ambitious efforts yet to serve customers through delivery rather than the traditional fast-food stores as the industry adapts to the coronavirus pandemic.

The U.S. company is experimenting with a new format as the Covid-19 outbreak makes many consumers unwilling or unable to visit traditional stores. Cloud kitchens, which derive their name from cloud computing, are remote facilities without seating or cashiers that prepare food exclusively for delivery.