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Good Business

How Wrong Was Milton Friedman? Harvard Team Quantifies the Ways

  • Professor stresses impacts on society over shareholder value
  • Analysis would add or cut billions from corporate bottom lines

George Serafeim wants to revolutionize the way businesses calculate their success.

Profit and loss aren’t enough, says the Harvard Business School professor. Serafeim aims to do what no one has done before: Put a dollar value on the impact of products and operations on people and the planet, then add or subtract it from companies’ bottom lines.