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Universal Studios to Open $580 Million Nintendo Park in February

  • Park addition is one Nintendo effort to broaden its audience
  • Project suffered a delay due to the coronavirus outbreak
Preview of Super Nintendo World at Universal Studios Japan
Photographer: Soichiro Koriyama/Bloomberg

Universal Studios Japan plans to open its $580 million Nintendo attraction on Feb. 4, finally debuting a long-delayed effort to introduce Mario and other beloved characters to real-world theme park visitors.

Super Nintendo World, built on the existing Universal Studios Japan site, is envisioned as a life-sized replica of Nintendo Co.’s most popular games with rides, shops and walk-through activities. One of the first attractions will be a Mario Kart ride inside a recreation of Bowser’s Castle. Borrowing an idea from the Super Mario franchise, visitors can collect virtual coins by wearing a dedicated wristband as they explore the area and interact with park features via a Switch console.