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Twitter Expands Disappearing-Posts Product, Hints at New Audio

  • Rivals’ disappearing photo-video products are popular for ads
  • Company also building new audio feature for group discussions

Photographer: Michael Nagle/Bloomberg

Twitter Inc. is expanding its version of Stories, a product that lets users post photos and videos that disappear after 24 hours, in an effort to encourage more sharing.

Twitter has been testing the product, called Fleets, in international markets like Brazil and India, and beginning Tuesday is making it available globally, including to users in the U.S. The company launched Fleets in March, hoping to capitalize on the popular Stories feature that was invented by Snap Inc.’s Snapchat and later spread globally by Facebook Inc., which copied it into all of its apps.